Plowing Up New Soil With World Agriculture Essays - Agriculture

Plowing Up New Soil With World Agriculture Plowing Up New Soil with World Agriculture Since agriculture began to be developed nearly 10,000 years ago, people throughout the world have discovered the food value of wild plants and animals, and domesticated and bred them (Early Civilization). Today, people go to the market or grocery store to pick up cereal, rice, bread, meat, fruit, vegetables, and olives. People hardly ever think of where the food generally comes from. Most of the food that is found in the grocery store wouldn't be possible without world agriculture. Farming used to be primarily a family enterprise and to a large extent still is in most countries. In the more developed areas, however, more efficient large-scale operations are overtaking the smaller family farms. These large farms usually specialize in one crop or one type of crop and often are run by giant parent cooperation's. Such farms are part if the current trend toward more controlled and cost-effective agriculture. The goal in agriculture has almost always been increased production and decreased labor (Early Civilization). In the early 1900s the American farm, for example, was run by the muscles of people of draft animals. Today machines of great size and complexity accomplish in hours what took many of those people and animals days to complete (Timelines of the Ancient World). There are still family farmers similar to those of the earlier era in the most industrialized nations, but they are becoming fewer every year. There are also small-scale systems in many emerging nat ions of the world. But the trend almost everywhere is toward larger farms that are mechanized and utilize the latest scientific agricultural methods to provide products more effectively. In the mid-1990s, 48 percent of the world's labor force was employed in agriculture. The distribution ranged from 61 percent of the economically active population in Asia to less than 23 percent in the United States and Canada. In Africa the figure was 60 percent; in South America 20 percent; and in Europe, 9 percent. The farm size varies ubiquitously from region to region. In the 1990s the average for Canadian farms was about 654 acres per farm; for farms in the United States, 469 acres. By comparison, the average size of a single land holding in the Philippines was 6.5 acres. The size also depends on the purpose of the farm (Compton 95). Commercial farming, or production for cash, is usually on large equities. Single-crop plantations normally produce tea, rubber, and cocoa. Wheat farms are most competent when they comprise 1000s of acres and they can be managed by teams of people and machines. Livestock farms and Australian Sheep Stations must be immense enough to provide grazing f or thousands of animals. The agricultural plots of Chinese communes and the cooperative farms held by Peruvian communities and other necessarily large agricultural units, as well as were the farms that were operated and owned by state employees in the former Union of Soviet Socialist Republics (USSR). Much of the foreign exchange earned by a single country may be derived from a discrete agricultural commodity; for example, Denmark specializes in dairy products, Sri Lanka relies on tea, Australia in wool, and New Zealand and Argentina in meat products. In the United States, wheat, corn, and soybeans have become major foreign exchange commodities in recent decades. Each individual country has an importance as an exporter of agricultural products relying on many factors. Among them is the possibility that the country is too small developed industrially to produce manufactured goods in sufficient quality on technical sophistication. Some agricultural exporters include Ghana, with cocoa, and Myanmar (Burma), with rice. However, a well-developed country may produce surpluses that are not needed by its own population; for example the United States, Canada, and some Western European countries (Compton 95). Because each nation depends on agriculture not only for food but for national income and raw materials for industry as well, trade in agriculture is a continuing international concern. It is governed by international agreements such as the General Agreement on Tariffs and Trade (GATT), the North American Free Trade Agreement (NAFTA), and by trading regions such as the European Community. The Food and Agricultural Organization (FAO) of the United Nations

Search IP Address With a PHP Script

Search IP Address' With a PHP Script Retrieving the users IP address is actually much simpler than you might think, and it can be done in a single line of PHP code. What the PHP script you see below does is finds the IP address of a user and then posts the address on the page that holds the PHP code. In other words, any user who visits the page will be able to see their own IP address listed there. Note:  The way this PHP script is written here does not log any IP addresses nor does it show a user anyone elses IP address - just their own. "What's My IP" PHP Script To return  the IP address of the person visiting your site, use this line: To retrieve the users IP address and then echo its value back to the user, you can use this example: Note: This is generally accurate but will not work as intended if the user is accessing your website behind a proxy. This is because the proxys IP address will be shown instead of the users true address. Test the IP Address If youre not sure that the script is working, there are numerous websites you can visit to get some other perspectives on what your IP address is being reported as. For example, after you implement the code from above, load the page and record the IP address thats given for your device. WhatsMyIP.org or IP Chicken are good places to check to see if the same IP address is recorded there.

Analyze Miss Peregrines

When you step back and take a closer look, you see that American town hides more from the characters, making it fantasy and lies, while the enchanting island is far more forth coming about its problems. Main Characters Jacob Portman- he is the protagonist in this story, he is 16 and is thought to be mentally disturbed after the murder of his grandfather by that he believes to be an imaginary creature. He travels to Whales with his father to find out the truth behind his grandfather’s past. Emma- she is one of the Peculiar children of Ms. Peregrine. She is considered â€Å"strikingly beautiful† and falls in love with Jacob, and as it turns out, she used to love his grandfather. She is frozen at 16, in the loop, while in reality she is over 70 years of age. Plot Jacob Portman goes to Wales to find out the truth of his grandfather’s past after he was murdered by what Jacob thought was a make-believe creature. When he arrives, he meets Emma a girl who can control fire. She takes him to meet Miss Peregrine in a time loop set back in the 1940s. Jacob enjoys hanging out with the other peculiar children, such as Millard, who is invisible, and Bronwyn, who has incredible strength. Then Jacob is told some mysterious stories of strange killings in the pub he’s staying at, and warns the peculiar children. When they tell Jacob he is the only one who can see the â€Å"hollows† or â€Å"hollowgasts†, the monsters that killed Jacob’s grandfather, Jacob knows he is the only hope they have for safety. Jacob and some of the peculiar children encounter a hollow which Jacob kills. Upon return to the Miss Peregrine’s home, they find that Miss Peregrine has been kidnapped. The children rescue Miss Peregrine but she is in bird form and cannot change back to human form. At the end of the book, the peculiar children look for another time loop they can stay in because their current one has been destroyed, setting this book up for a sequel and more striking photographs. Conflicts Jacob vs. Self- he is at a constant battle for the first half of the book to figure out whether or not he is sane after everything that has happened. Self could also be considered society, as a set and acceptable social norm. Jacob vs. Therapist- he is actually the cause of all his problems. He is the one who sends the hollow on his grandfather, kidnaps Ms. Peregrine, and makes all the external conflicts arise. Theme Embracing who you are and accepting what makes you remarkable is more important than being viewed as normal. Through this novel we see the reoccurring theme that being true to you is far more important that being social accepted. Because when you accept yourself, others accept you for that. When Jacob fights himself he finds he is alone, but the more he succumbs to his true self, the peculiar children accept him and they help each other overcome the adversity surrounding them. Personal Views I enjoyed the book thoroughly and I would recommend it. It has a wonderful addition, not only is there amazing writing involved but there are also several pictures included in the pages. Every few chapters there are these old, peculiar photos that add to the story, some very chilling. Analyze Miss Peregrines When you step back and take a closer look, you see that American town hides more from the characters, making it fantasy and lies, while the enchanting island is far more forth coming about its problems. Main Characters Jacob Portman- he is the protagonist in this story, he is 16 and is thought to be mentally disturbed after the murder of his grandfather by that he believes to be an imaginary creature. He travels to Whales with his father to find out the truth behind his grandfather’s past. Emma- she is one of the Peculiar children of Ms. Peregrine. She is considered â€Å"strikingly beautiful† and falls in love with Jacob, and as it turns out, she used to love his grandfather. She is frozen at 16, in the loop, while in reality she is over 70 years of age. Plot Jacob Portman goes to Wales to find out the truth of his grandfather’s past after he was murdered by what Jacob thought was a make-believe creature. When he arrives, he meets Emma a girl who can control fire. She takes him to meet Miss Peregrine in a time loop set back in the 1940s. Jacob enjoys hanging out with the other peculiar children, such as Millard, who is invisible, and Bronwyn, who has incredible strength. Then Jacob is told some mysterious stories of strange killings in the pub he’s staying at, and warns the peculiar children. When they tell Jacob he is the only one who can see the â€Å"hollows† or â€Å"hollowgasts†, the monsters that killed Jacob’s grandfather, Jacob knows he is the only hope they have for safety. Jacob and some of the peculiar children encounter a hollow which Jacob kills. Upon return to the Miss Peregrine’s home, they find that Miss Peregrine has been kidnapped. The children rescue Miss Peregrine but she is in bird form and cannot change back to human form. At the end of the book, the peculiar children look for another time loop they can stay in because their current one has been destroyed, setting this book up for a sequel and more striking photographs. Conflicts Jacob vs. Self- he is at a constant battle for the first half of the book to figure out whether or not he is sane after everything that has happened. Self could also be considered society, as a set and acceptable social norm. Jacob vs. Therapist- he is actually the cause of all his problems. He is the one who sends the hollow on his grandfather, kidnaps Ms. Peregrine, and makes all the external conflicts arise. Theme Embracing who you are and accepting what makes you remarkable is more important than being viewed as normal. Through this novel we see the reoccurring theme that being true to you is far more important that being social accepted. Because when you accept yourself, others accept you for that. When Jacob fights himself he finds he is alone, but the more he succumbs to his true self, the peculiar children accept him and they help each other overcome the adversity surrounding them. Personal Views I enjoyed the book thoroughly and I would recommend it. It has a wonderful addition, not only is there amazing writing involved but there are also several pictures included in the pages. Every few chapters there are these old, peculiar photos that add to the story, some very chilling.

The structure and the role of the Federal Reserve Bank Term Paper

The structure and the role of the Federal Reserve Bank - Term Paper Example These banks are located in different cities of the United States of America, which include New York, Richmond, Philadelphia, Boston, Cleveland, Atlanta, Chicago, Dallas, St. Louis, Kansas City, Minneapolis, and San Francisco. â€Å"These branch banks retain reserves of currency, and each bank has its own President and board† (Smith, n.d.). The Board of Governors has also established 25 branches of the 12 Federal Reserve Banks in order to support the business activities of the Federal Reserve Banks. For each bank, there is a nine-member board of directors, which manages and controls the business activities of the Federal Reserve Bank. The members of the boards serve their respective banks for the period of three years. The Board of Federal Reserve selects three members of each board, also known as the Directors, whereas remaining six members are selected by the local member banks working in their respective districts. The members of each board are divided into three classes which are A, B, and C. Class C directors are selected by the board of governors whereas class A and Class B directors are selected by the commercial banks (Smale, 2005). The Board of Governors is the most powerful part of the Federal Reserve System. The board of Governors consists of seven members of the board and a chairperson. The President appoints the members of the board for a period of fourteen years whereas the chairperson serves a four-year contract. The Federal Open Market Committee is the third subgroup of the Federal Reserve System. It is a 12-members committee, which includes four presidents of the regional Federal Reserve Banks, the President of the New York Federal Reserve Bank, and the seven members of the Board of Governors. The basic role of the Federal Open Market Committee is to make the decisions regarding changes in the

Tax File Memorandam Assignment Example | Topics and Well Written Essays - 750 words

Tax File Memorandam - Assignment Example According to Section 165(c) (3): Reg. Â §1.165-7, losses which can be in partial or complete damage of properties that are contributed due to storm, shipwreck or fire, or any other casualty are considered to be deductible casualty losses. Again, IRS Publication 547: Casualties, Disasters, and Theft [2013] demands that, any damage associated with any automobile accident becomes considered under a deductible casualty loss. It is when the automobile is used for either business or for personal use as stated in Reg. Â §1. 165-7(a) (3). However, it is required that for a taxpayer to be able to claim the casualty deductible, the event that causes the casualty must be determined as sudden [see Rev. Rul. 72-592, 1972-2 CB 101]. A sudden event is required to be swift and happens very fast at ones. It is different from an even which is progressive and takes time gradually. We would consider that Georges automobile submerged into the frozen lake at ones and not gradually since it occurred with in a short period. The event is qualified to be a swift, hence a sudden one. George can only be denied the deduction if the court carries out its research well and finds out that it is through Georges negligence, (W.H. Carpenter v Commr, 25 TCM 1186, Dec.28.148 (M)), that his automobile was submerged and destroyed (Reg. Â §1. 165-7(a)(3)(i)). However, under the circumstance of sudden destruction of the automobile, including looting, fire or theft, George and any other taxpayer will be allowed a deduction. It is, therefore, determined that, in Georges case, the damage to the automobile was more likely than not, caused by a causality. The determination could only occur if George were not aware of the possibility that the frozen lake could submerge. However, if it could be determined that George was aware of the possibility that the frozen lake could possibly submerge, and he went ahead to park his car on it, then the deduction could be denied due to

A Theme Analysis Essay Example for Free

A Theme Analysis Essay Poet Robert Lee Frost powerfully depicts a boy’s transition from adolescence to early adulthood in his poem, Birches. The poem begins in the first person point of view, luring the reader to take a close glimpse at nature, specifically birch trees bent from ice-storms and the passage of the years. After a few lines, though, Frost shifts to the second person point of view, stating , for example, â€Å"You may see their trunks arching in the woods† (Frost line17). Here, he directly addresses the reader, making the latter part of the experience of witnessing something simple and majestic like nature. It is clear that the author is making an attempt to immerse that reader’s consciousness in his musings about a part of nature, which is actually a metaphor for something more profound. In the poem, birch trees serve as a metaphor for life itself. Most literary selections discuss the weariness or relentless toiling that adults experience as they journey through life. From the outset, it may seem like the birch tree is used to symbolize a person who is advancing in years and weary from years of toiling and withstanding the elements. Upon reading the rest of the poem, however, the reader gleans that the hardships of life being depicted are that of a young boy who, in grappling with the pains and difficulties he encounters in his childhood, both as part of the natural course of events – or sexual awakening – and as wrought by external factors and events, he gains a semblance of maturity. In the poem, the boy’s sexual awakening is depicted in the line that likens the falling leaves of the birch trees to â€Å"girls on hands and knees that throw their hair†¦Ã¢â‚¬  (Frost line19). The other symbolisms, like the boy who climbs the top branches of the tree and makes his way back to the ground, signifies how a youth develops his own distinct identity and molds his character by exploring all that life has to offer, whether they are part of the natural order of things, or challenges inflicted by unfortunate circumstances. The discerning reader is able to sense from the masterfully written poem that the main character – a boy – is entwined between trying to discover intimacy and enjoying isolation. All the pieces of the poem may be tied together after reading it in its entirety. The poet’s musings about how hard life can get, as symbolized by birches all bent but not broken, easily strikes a chord in the heart of a reader who has known the joys of a carefree childhood but is thrust into the challenges and vicissitudes of life. Frost alludes to the possibility that â€Å"some boy’s swinging them† (Frost line3) but immediately detracts, ascertaining that this could not have been the cause on why the trees have become permanently bent. It is midway through the poem, from the author’s own revelation, which states, â€Å"So was I once myself a swinger of birches† (Frost line42) that the reader gathers that the author was recalling his own boyhood. This was not immediately discernible, as the reader may have conjectured that the author may be relating his observation of some other boy or childhood friend. The average reader is also bound to be taken in or entranced more by the imagery depicted by the poem than to ascertaining if the author was talking from experience. In any case, some knowledge about Frost’s life proves that he was, in fact, making references to his own childhood years. Learning about Frost’s family background and upbringing sheds greater light on the many sentiments he expressed in his poem. â€Å"Frost’s parents were poor†¦ Robert was only eleven years old when his father died, leaving the family virtually penniless† (Nikita par. 3). Knowing this, the reader is ale to understand better Frost’s use of birches as a metaphor for life. The reader is able to surmise that Frost has had little time to enjoy his childhood, as life dealt a heavy blow with the death of a parent and foisted a man’s responsibilities on him. In the poem, this is expressed in the line â€Å"One by one he subdued his father’s trees† (Frost 29). Frost expresses his angst and sentiments about finding solace in nature and the countryside in the lines: â€Å"I’d like to get away from earth awhile / And then come back to it and begin over† (Frost lines49-50). This is one of the most stirring lines in the poem which a reader can easily identify with. When the author underscores birch trees as a metaphor for life which has seen ups and downs and now appears to have been weighed down by the onslaught of the years and of external elements, he presents a universal subject matter in a highly creative way. Frost employs literary devices like figures of speech, notably similes, personification to lend visual impact to his key message, successfully bringing to the reader’s consciousness all the important sentiments he wishes to convey. Frost’s brilliant poetic style is also thought-provoking. The reader is led to make inferences or interpretations when Frost, for instance, sprinkles his poem with similes, like â€Å"life is too much like a pathless wood† (Frost line45), or when he expands the idea by using personification in the lines â€Å"When your face burns and tickles with the cobwebs / Broken across it, and one eye is weeping†¦Ã¢â‚¬  (Frost lines46-47). Frost’s trademark style of moving â€Å"in a smooth uninterrupted flow from an event or object, through a metaphor, to an idea† (Roberts Jacobs 1103) is indeed impeccable. Overall, Birches is a beautiful poem that offers a soothing balm to world-weary individuals who yearn to go back to their roots, especially if these roots bring them back to places and experiences that in some ways renew the spirit. Nature, a favorite subject matter of Frost, is used to present in full impact how an individual grapples with life’s difficulties that weigh him down at some point, and make him yearn to take a respite. The main character reminisces about his boyhood and carefree romp with nature, but realizes in the end that he must continue to face the responsibilities and the realities of life as any adult should. Work Cited Nikita, Rochelle. The Life and Poetry of Robert Frost. † Associated Content. 25 November 2008. 28 May 2009. http://www. oxfordtoday. ox. ac. uk/2007-08/v20n1/08. shtml. Roberts, E. , and Henry Jacobs. Literature – An Introduction to Reading and Writing. 6th ed. New Jersey: Prentice-Hall, Inc.. , 2001.

The Downfall of Napoleon Essay -- essays research papers

How did a man with a promising military career loose it so quickly? Napoleon was one of the greatest military minds but did not always use it correctly, which eventually led to his downfall. This essay will explain what led to the downfall of Napoleon. Napoleon's military motto was concentrating on an enemy?s weak spot, capitalizing on it, and using it to crush them. After serving in the revolutionary army, napoleon distinguished himself in the military and gained the directory?s attention when he suppressed a riot in Paris. As Napoleon?s armies swept through Europe, the Europeans welcomed the French, thinking they were there to liberate them. When napoleon took over a country, he replaced its rulers with his own rulers and outfitted the country to suit his needs. Nationalistic pride streamed through Europe and people wanted freedom from French domination. They resisted the continental system ? the system Napoleon set up ? based on Roman government, because it was cutting off their supply?s as it was aimed as destroying the British economy. Conflict broke out and Portugal violated the blockade against the British trade and Spain revolted against Napoleon?s brother?s rule. These small revolts resulted in guerrilla warfare ? small bands of troops that attack in short bursts. Napoleons worst battle was in Russia and it led to his downfall. Napoleon amassed a huge army when Czar Alexander I refused to suppress British trade, and marched on Russia in 1812. Napoleon wanted to fight the Russians in one big battle but the Russians, seeing that they were vastly outnumbered, withdrew and went back to Russia to build a better army. As they went back to Russia the instituted a ?scorched earth policy?, meaning, that they burned everythi... ... has been shown in 1792, there were many different individuals and groups which hoped to be strengthened by war. Napoleon had crushed opposition at home by his victories abroad. French foreign policy had become a reflection of the uncertainties of French government, France and the French people had acquired the reputation of being restless and dangerous as they involved the rest of Europe in their quest for a regime that would prove to be permanent and satisfactory. France had always been living dangerously. Misused intelligence and underestimated opponents were at the heart of Napoleon?s downfall. This was clearly shown at Moscow when the Russians outwitted him by using their scorched earth policy and not meeting him in battle as they agreed. With careful planning, the Russian invasion could have gone a lot better and maybe not have led to Napoleon?s downfall.

Cost Accounting Essay

Problem 1: Different management levels in Bates, Inc., require varying degrees of managerial accounting information. Because of the need to comply with the managers’ requests, four different variances for manufacturing overhead are computed each month. The information for the September overhead expenditures is as follows: Budgeted output units3,200units Budgeted fixed manufacturing overhead$20,000 Budgeted variable manufacturing overhead$5per direct labor hour Budgeted direct manufacturing labor hours2hours per unit Fixed manufacturing costs incurred$26,000 Direct manufacturing labor hours used7,200 Variable manufacturing costs incurred$35,600 Actual units manufactured3,400 Required: a.Compute a 4-variance analysis for the plant controller. b.Compute a 3-variance analysis for the plant manager. c.Compute a 2-variance analysis for the corporate controller. Problem 2: McKenna Company manufactured 1,000 units during April with a total overhead budget of $12,400. However, while manufacturing the 1,000 units the microcomputer that contained the month’s cost information broke down. With the computer out of commission, the accountant has been unable to complete the variance analysis report. The information missing from the report is lettered in the following set of data: Variable overhead: Standard cost per unit: 0.4 labor hour at $4 per hour Actual costs: $2,100 for 376 hours Flexible budget: a Total flexible-budget variance: b Variable overhead spending variance: c Variable overhead efficiency variance: d Fixed overhead: Budgeted costs: e Actual costs: f Flexible-budget variance: $500 favorable Required: Compute the missing elements in the report represented by the lettered items.

Markrting plan coca cola Essay

The Coca-Cola Company is a global business enterprise and one of two main soft drink sellers. Study of this report helps the reader to know that how Coca2 Cola has achieved its current market position. This report enlightens those factors that company has adopted during its long journey of 52 years in Pakistan. This report includes the introduction, micro and macro environment factors affecting coke. The reader of this report can expect that after having complete study he/she can certainly have a broader view the marketing environment of Coca-Cola that who are the competitors what are the company’s internal factors & customers, its external factors like economic, natural & technological are affecting Coca-Cola Company. 1. Introduction The Coca-Cola Company began operating in Pakistan in 1953. Coke, Fanta Sprite & Kinley are the brands with whom Coca-Cola is operating in Pakistan. The Coca-Cola System in Pakistan operates through eight bottlers, four of which are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahim Yar Khan, Multan and Lahore. The remaining two plants, independently owned, are in Rawalpindi and Peshawar. The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets. The Coca-Cola System in Pakistan employs 1,800 people working constantly for the company. During the last two years, The Coca-Cola Company in Pakistan has invested over $130 million (U.S) and coke has successfully provided 51 years of dedicated service to its customers in Pakistan. Since the beginning of Coke Company the firm has been continuously changing its slogans (Appendix.1) and that’s a very creative idea to get the attention of the customers. 1.1 Mission, Vision & Values of Coca Cola (Reference 1) The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a â€Å"Roadmap† for winning together with our bottling partners. Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. 3 †¢ †¢ To refresh the world†¦ To inspire moments of optimism and happiness†¦ †¢ To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. †¢ †¢ †¢ †¢ †¢ People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. †¢ Productivity: Be a highly effective, lean and fast-moving organization. Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world. †¢ †¢ †¢ †¢ †¢ †¢ †¢ Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it’s up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on the Market †¢ †¢ †¢ Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view 4 †¢ Focus on execution in the marketplace every day †¢ Be insatiably curious Work Smart †¢ †¢ †¢ †¢ Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Act Like Owners †¢ †¢ †¢ †¢ Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes — what worked and what didn’t Be the Brand †¢ †¢ Inspire creativity, passion, optimism and fun 1.2 Objectives Of Coca-Cola The company has sales based objective .Every thing else (marketing plan, advertising plan, production etc.) is derived from this objective. Currently the company‘s objective is to â€Å"Increase the volume of sales up to the maximum level as much as possible during the current fiscal year.† The company sets its objective keeping in view the past performance, Historical trends, current market position, economic condition, macro environment and micro environment factors, social values, market size and growth rate ,future expectations and predictions. Chapter# 1 Marketing Environments 5 The forces outside marketing that affect marketing management ability to develop and maintain successful relationships with its target customers. There are two types of marketing environments that may affect any company’s operation, Microenvironment and the Macro environment. The Coca-Cola Company also has its Marketing Environments which affect on its business. Chapter# 2 Micro environment factors affecting Coca Cola Micro Environments are the internal environments of any company like company itself, marketing intermediaries, suppliers, customers, competitors & Public following are the major micro environmental factors which are affecting Coca-Cola. I. The Company Muhtar Kent Chairman of Board & Chief Executive Officer Joseph V. Tripodi Chief Marketing & Commercial Officer (EVP) Coca-Cola Operates in more than 200 countries and a market portfolio of 3000 beverage products including Carbonated Drinks, Sparkling Drinks and still beverages like mineral water, juices, coffee & Energy Drinks (Appendix. 2). Head quarters in Atlanta, Georgia Coca-Cola have more than 92400 associates across six operating groups Eurasia, Latin America, North America, Pacific & bottling Investment as Corporate. (Reference 2) In Pakistan Coca-Cola working under the Eurasia group Coca-Cola business Strategy is based on local marketing they establish there plant in the country where they want to do business instead of exporting. In Pakistan they have there production plants in. Karachi, Lahore, Hyderabad, Rhim yar Khan, Faisalabad, Rawalpindi, Multan, Sialkot, Gujranwala & Peshawer. There marketing Department working close with other departments like purchase, accounts, distribution etc to achieve there goal. Following is the organizational Departments of Coca-Cola. (Reference 3) a. MARKETING DEPARTMENT The Coca Cola marketing department develops core strategies for company brands to ensure that all communication is consistent in every market. With this cohesive effort, the Coca-Cola system maximizes its resources for market leadership and profitable 6 growth. The marketing departments are responsible for marketing the products and advertising the products and promoting the products. If all these departments perform their duty firmly then the objectives of The Coca-Cola Company will meets. b. FINANCE DEPARTMENT The finance department of the Coca Cola Company is responsible for financial record keeping. This involves keeping records of money received and paid out. The financial records will be used to produce the annual reports for the shareholders so that they can see the company performance. The Finance department is also responsible for the management accounts of the business like marketing etc. The Coca-Cola Company finance department is also responsible for making budget of the company and for each department like marketing department or research and development department. They will also be involved in the planning process like taking over or any major decision. c. PACKAGING DEPARTMENT The packaging department of Coca-Cola Company is responsible for the packaging of the products. They have to make the packaging attractive so that that product meets the eyes of the consumers. Bringing new products package is their responsibility. It works with the companies bottling partners to produce an attractive combination. d. SALES DEPARTMENT The sales department of the Coca Cola Company is to coordinate the selling program. They also have to make the distribution methods, etc. Also, decide how much to sell and how much to store in the warehouse and to choose the transporting method which is the most cost efficient and the quickest way. e. RESEARCH AND DEVELOPMENT DEPARTMENT This department has their budget given by the finance department and their responsibility is to investigate new products. They work closely with marketing by looking at marketing research findings. They have to bring new products in the market for the change because the consumer cannot stick with the same old products. If necessary then they also have to improve the quality of the products. The Coca-Cola Company research department has done a lot of research and recently they have launched many new products like Diet coke with lemon, Fanta Tropical, Minute maids, Fanta raspberry, Fanta blue berry etc. f. ADMINISTRATION DEPARTMENT This department is essential for keeping the business going. They act as a help support of the company, it is not the central purpose the business but every business organization would need this department. Most businesses rely on administration to be organized. They deal with enquiries, give messages produce documents and give 7 information to any customer. The complaints that this department will get would be transferred to the research and development department to make the product better or fix the problem that the consumer is having. These departments are the most important department of The Coca-Cola Company because they helps the company to meets the objectives of The Coca-Cola Company i.e. surviving, customer satisfaction and make more profits. As I said that the help desk department satisfies the customer by providing the information they needs and taking the complaints and passing to the research and development departments who improves the products. II. Marketing Intermediaries Marketing intermediaries help the company to promote, sell and distribute its goods to the end users. Intermediaries include resellers, distribution firms and marketing agencies. When we talk about coke, Coke Company in Pakistan as well as abroad have recognized the importance of working with their intermediaries. For example recently Coke signed ten years deal with US based company Wendy that it will provide coke to all the fast food chains located in US. Wendy in this case is a big example of intermediary for coke. In Pakistan other than various resellers, McDonald is one big party that is reseller of coke and also Subway is a big reseller of coke. Similarly there are thousands of private agencies (intermediaries) that are working for coke to distribute the product to the shopkeepers and retailers all over the country. Currently there are 46 distributors working in Lahore. Coke Company uses two techniques for distribution, direct distribution and indirect distribution. In direct distribution company uses no agencies or middlemen to distribute the soft drinks but company has its own system of distribution that includes Company’s trucks and labor as well. The other way is indirect distribution in which company opts for various distributors that take the product from factory to the retailers and resellers. III. Suppliers Suppliers always play an important role in any company’s operation. Suppliers provide resources and raw material that company requires to produce the goods and services. Coke company suppliers in Pakistan vary with respect to the raw material they provide. Following is a brief list of different suppliers of coke. †¢ †¢ †¢ †¢ Baluchistan Glass Limited provides glass bottles of all sizes that are used in bottling. (Reference. 4) ShangHai Plato chemical co. Ltd provides pet bottles with the labels. Labels are designed by the Packages Ltd. (Reference. 5) Saharan Mills Limited provides the quality sugar in hygienic packets. Vanillin Intercool Pakistan provides the machinery such as visicoolers and chest coolers for the chilled coco-cola. 8 †¢ Dynamic Equipment and Controls (PVT) Limited provides industrial refrigeration solutions, dispensing equipments, complete bottle line and capping machines. (Reference. 6) IV. Customers Recent survey shows that coke is the only product in the world with which more than 85% of the population is well aware of. All the companies have to keep updated study of their customers and in case of coke the company has always maintained excellent customer retention. Value of customers for coke can be understood by these factors that coke spends lot of efforts (financial and human resource) on customer research. For example, Coke knows through market survey that we put 3.2 ice cubes in a glass and one million of US population drinks coke with breakfast every day. This is how coke has been favorite drink of customers for centuries. Coke customers vary massively in terms of age. From kids to youngsters, from youngsters to elders and from elders to older, coke has always captured high customer attention from decades. We can divide coke customers in different categories. a. Consumer Market: This is the group of consumer from where coke purchases are at the highest level because consumer market includes individuals and households. Households mostly buy coke for daily use in large number and purchasing by individuals is also the case of repeat purchase. Healthy consumer market is a big advantage for the company. b. Reseller Market Reseller market of coke is very large all over the world. This is the market, which buy the product from company and resell it at profit. In Pakistan McDonald is the biggest example of reseller of coke. McDonald purchases coke from the company and sell it with each fast food deal served at restaurant. The survey shows that each branch of McDonald located in Lahore & Karachi sells approximately 500-700 liters of coke daily to its customers. Subway is also has contract with Coca-Cola to serve coke with its every salad & sandwich. c. International Market International market consists of those buyers who are in other countries. Coke is worldwide known product and every country where coke is been sold has a manufacturing unit of its own. Similar is the case in Pakistan. Coke manufacturing plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahimyar Khan, 9 Multan and Lahore and these plants are producing the drink for the local use. So in Pakistan there are no international buyers of coke. v. Competitors All over world there are two soft drink giants, Coke and Pepsi. The competition between two companies has always been neck to neck. Both these companies keep on try to take lead in terms of pricing, packaging, promoting and placing. Pepsi is a world leader in convenient foods and beverages, with revenues of about $27 billion and over 143,000 employees. Pepsi brands are available in nearly 200 countries and territories. As we compare the products of these two competitors we come to know that Coke has two flavors in Pakistan that is coke plain and coke diet where as similar is the case with Pepsi as only these two flavors are available of Pepsi as well. So in this perspective both parties have equal strength. However competition is at its peak in terms of pricing. So many times we see that as soon as Pepsi lower downs the price of 1 liter pet bottle or disposable drink, Coke adjusts its price right away so that they may not loose their customers. Although both these brands have sufficient amount of buyers all over the world but still both the companies strive to achieve the market leader position. Coke even after 99 successful years in US still trying best to be more innovative. Coke manufacturers spent two years and 4 Million $ on research before settling on a new formula and finally came up with â€Å"sweeter new coke† and later on with â€Å"cherry coke†. Companies make all these efforts to give more customer value and satisfaction than its competitors. In Pakistan recently a few other beverages are also introduced such as Mecca-Cola and Amrat-Cola but currently these soft drinks are not a threat for coke due to their very low market share and secondly due to brand loyalty of customers for coke. Competition Worldwide Competition in Pakistan 10 ., 10% 60% ., 36% Coca-cola Coca-Cola Pepsi 30% 10% Pepsi Other Others 54% vi. Public Every country has different type of public which effect any business in the country most effective public for Coca-Cola is media public. Media plays a vital role in Coca-Cola in Pakistan. Media Public The field of advertisement is one area where Coca-Cola has always emphasized. In year 2000 Coca-Cola unveiled the biggest advertising billboards in the history of Pakistan. Each unveiling was marked by entertainment and light shows watched by thousands of people. Similarly in July 2000 Coca-Cola launched its first under the crown promotion by the name of Dream Vacations in which the consumers could collect caps of promotional bottles of Coca-Cola like Sprite, Fanta and Coke. Internal Public Our company is built around two core assets, its brands and its people. That’s what makes working here so special. We believe that work is more than a place you go every day. It should be a place of exploration, creativity, professional growth and interpersonal relationships. It’s about being inspired and motivated to achieve extraordinary things. We want our people to take pride in their work and in building brands others love. After all, it’s the combined talents, skills, knowledge, experience and passion of our people that make us who we are. Our 92,800 associates around the world live and work in the markets we serve — more than 87 percent of them outside the U.S. In this geographically diverse environment, we learn from each market and share those learn quickly. As a result, our Company culture is ever more collaborative. From beverage concept and development to merchandising, our associates are sharing ideas across departments and markets in new ways. Consequently, our associates are increasingly enthusiastic about their work and inspired to turn plans into action. (Reference 7) 11 Macro environment factors affecting Coca Cola 1. Demographics Coca cola knows its people very well. It offers different flavors & packaging according to its customer’s taste. It offers following sizes & every size is targeting different slots of customers. 1. 2. 3. 4. 5. 6. SSRB (Standard size returnable bottle) LRB (Large size returnable bottle) NRD (Non-returnable/ Disposable bottle) PET (Plastic Bottle 500 ml) PET (Plastic Bottle 1.5 liter) CANS (tin pack 330 ml) It targets its different sizes according to customers of different age groups & occupations. †¢ †¢ †¢ †¢ †¢ SSRB is generally targeted to young children & people going to schools & universities. It is also targeted to the people of lower class. LRB & PET 1.5 liters is usually consumed by households &I s one of its economy packs. Disposable bottles are for the â€Å"on the go† people. As they don’t have the time to stand at a spot & drink the whole beverage. PET 500ml was introduced, on the basis of the analysis, which shows that people nowadays are in a trend to drink two 250ml coke bottles together. As Coca Cola is a company who knows its consumers very well, they introduced the 500ml Pet bottle. Business executives always expect something different for them form an organization, so Coke CANS were the answer to their expectation from coke. Different flavors always attract different types of people. They are for the people who always want to try something new. †¢ †¢ †¢ †¢ Classic coke is the one suitable product who don’t want a change in their life or who don’t want to try something new. Keeping the people in view who are fitness oriented, health conscious & diabetic patients Diet Coke is the solution for all their beverage problems. Vanilla Coke was introduced for the people who want a more sweetened beverage & who are looking for vanilla in everything they have. Cherry & Lime Coke is targeted to the people who want something citrus. Coca Cola launches its product after they study their customers in deep detail & conclude that what their customers really wants from them. Consumers always welcome Coca Cola’s product, as they know that Coca Cola is the one who knows them the best. 12 2. Economic factors Economic factors do affect a company in negative & positive manner. Coke is not an exception here, it is affected if there is inflation in the country & as a result coke increases its prices. Pepsi is always waiting to take a competitive edge. The increased price is a high negative effect on coke. Coke has employed 1800 workers in the last two years & huge amount of revenues have been collected from Pakistan. The economy worldwide was disturbed by the incident of September 11th,2001. The disposable income of the people of Pakistan is increasing day by day & coke that was thought as a luxury good is now becoming a necessity. 3. Social factors Coke, a customer oriented company, always take steps for the welfare of its consumers. The recyclable products used in manufacturing coke helps save people’s environment. Coke is also helping the needy & knowledge seeking people with fewer resources by providing them books, scholarships & opportunities to work. Coke has launched a program in Gujranwala & Rahim Yar Khan, Pakistan where it provides basic education to children (Reference. 8). Coke has also launched programs to increase awareness about the conservation of water & natural resources, climate changes, waste environment education & recyclable products. The Coca-Cola Export Corporation (TCCEC) has set-up an endowment fund at Pakistan’s premier university, Lahore University of Management Sciences (LUMS). The fund, donated by The Coca-Cola Foundation, will be used for funding entire education of 02 students for 4 years of Bachelors program at LUMS’s School of Science & Engineering. These students belong to underprivileged areas of Pakistan but their educational record is extremely impressive and they are called Coca-Cola Scholars.In 2005, TCCEC started ‘Adopt-a-School’ program, under which we adopted 05 government schools and supported them by building classrooms, parks, providing free books, furniture etc. Also, TCCEC has long supported CARE Foundation for providing free education to underprivileged children of Punjab province. (Reference. 9) 4. Technological factors Technology in any field is effecting the development of that industry at a high rate. Beverage industry is also affected by the technological factors but in a positive manner. The new methods of filling the bottles, the refrigeration methods, the disposable bottles, the PET bottles all made so many changes to the Coke which is one of the giants in the beverage industry. Coke is adopting all the new technologies available. Coke is being supplied with the refrigerators, visichest coolers & many more for keeping the bottles chilled, as they claim in the subcontinent â€Å"thanda matlab Coca Cola†. Coca Cola Company got the technology of dispensers so they give Coke to people that is as fresh from the fountain. Coca Cola Company has adopted the technology for the usage of 13 PET bottles, which are also environmental friendly. Coca Cola Company adopted the recycling method to keep its environment clean & also to have the soft corner in people’s heart. Coca Cola Company is producing new packaging sizes with differentiated packaging with the help of new technology everyday. 5. Cultural factors Culture of Pakistan is gourmet, music, sport & religious oriented Coca-Cola has many opportunities in any occasion in Pakistan Coca-Cola always there, like a. Coca Cola & Cricket Pepsi is one of the biggest official sponsors of cricket & is also the official drink of cricket. Coke is there, giving Pepsi a tough time. Coke has sponsored eight Pakistani cricket players. Coca Cola is targeting cricket as it is one the famous & growing all over the world. b. Coca Cola & Musical Concerts When you think of Pakistani Punjabi bhangra, Abrar-ul-Haq is the first name you think of. Coca Cola is the official sponsor of Abrar. Coke sponsors almost all of the concerts of Abrar. In most of the hoardings, billboards & TV commercials of coke, we see Abrar performing & promoting coke. Junoon is a known name all over the world. Coke targeted its customer through music celebrities & asks them to perform in their concerts & commercials. You see Junoon performing a desire of having a coke is rite in you. c. Coca Cola & Food Mela This is the century when food industry is at its boom. Coca cola organizes food melas for the people. In Karachi, coke treated thousands of people by bringing 50 bustling restaurants all together in one area. All those restaurants were offering coke as the only beverage in the food mela. d. Coca Cola & Basant Basant is one of the biggest events in Lahore. Coke was the official decorator of Lahore hired by PHA. Coke has promoted its products so much with relevance to basant that at basant whenever you want to drink something chilled, the first name you think of is Coke. It is there in the mind of the people that â€Å"Where there is Basant there is Coca Cola†. e. Coke in Ramzan & Eid Eid & Ramazan is one of the holy events of muslims. Coke earns its great revenues in the month of Ramazan & at the time of Eid. It offers new packaging or great discount offers also special offers at Eid. 14 6. Political factor Political factors usually effects company working on the international level doing imports & exports. Coke usually performs its operations in the local market. †¢ †¢ †¢ †¢ †¢ Coke is not usually affected by government regulations & deregulations as no major changes occur in the food laws. Coke is a very environmental friendly product. From the caps till the labels on the PET bottles, everything is recyclable. Depreciation of currency generally has no major effects on Coke they really don’t do imports & exports on large scale. They try to be local market oriented, they keep at least one company owned plant in a country. Sudden changes in political conditions in a certain country doesn’t effect much on Coke, as it is a purely consumer product. Pressure groups tried to de-market Coke in Pakistan by spreading the rumors that the revenue collected from coke goes to the Jewish lobby. 7. Natural Factor Water is vital to both WWF and The Coca-Cola Company. Beverages are The Coca-Cola Company’s business, and water is the main ingredient in every product we make. Safe water also is vital to the sustainability of the communities we serve. WWF’s mission is the conservation of nature and the protection of natural resources for people and wildlife. Protecting freshwater ecosystems is a top priority in WWF’s work. Now, through a partnership announced on June 5, 2007, we are combining our international strengths and resources to support water conservation throughout the world. ATLANTA, April 20, 2007 – The Coca-Cola Company today announced that it was implementing measures to reduce energy consumption at its two million square foot world headquarters by 23 percent and reduce its water consumption by nearly 15 percent. These efforts are expected to eliminate more than 10,000 metric tons of carbon dioxide emissions each year, which is the equivalent of removing 2,000 cars from the road. â€Å"By taking bold measures to conserve natural resources in our own backyard, we want to send a message to companies and individuals that combating a leading global environmental problem demands local action,† said Bryan Jacob, the Coca-Cola Company’s energy and climate protection manager. â€Å"We all have a role to play, from using energy-efficient lighting where we can, to repairing leaky faucets and watering our lawns only in the morning and the evening. Each leaky faucet in our homes or offices could be wasting 180 gallons of water per week.† (Reference 10) We have a role to play in helping the communities we rely upon. We know that to make a meaningful difference, we must focus our efforts beyond the confines of our own bottling plants. 15 Today, nearly one-sixth of the world’s population — more than 1 billion people — doesn’t have access to safe drinking water. Approximately 2.6 billion don’t have adequate sanitation. Due to the issues surrounding water, billions of people are vulnerable to disease and food insecurity. We work closely with our supply chain, local communities, governments and nongovernment organizations to replenish water to nature and communities. In fact, since 2005 we have been involved in more than 250 community water partnerships in 70 countries to support locally relevant initiatives, such as watershed protection; expanding community drinking water and sanitation access; agricultural water use efficiency; and education and awareness programs. In 2009, we asked respected experts to work with us to calculate the water benefits of these projects. (Reference 11) Chapter# 3 Conclusion In the end we learned In Pakistan as compared to Pepsi, Coca-Cola has less number of consumers as Pepsi’s market share in Pakistan is approximately 58% where as coke market share is hovering about 32% but worldwide Coca-Cola has 60% whereas Pepsi has 30%. Coca-Cola’s environmental factors are positive The Company is working with teamwork by joining its all departments its resellers are the well known & reputable restaurants of the world it using two types of medium of distribution which are cost effective suppliers of Coca-Cola are local in Pakistan so it save lots of importing cost of raw material as we discuss above that coke brand known by 85% of the world population so they have massive consumers competition of Coca-Cola is very tough in Pakistan with Pepsi. Its promoting Pakistan’s cultural Environment at its best level demographically coke fulfilling the consumer requirements in Pakistan. Coca-Cola working on natural environment to reduce co2 level in the globe & providing safe water to community. Socially Coca Cola is doing god work by providing scholarships & basic Educational program in Pakistan. Technology of Coca-Cola is very Competitive in this Modern Era. References 1 http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html 2 http://www.thecoca-colacompany.com/ourcompany/index.html 3 Scribd (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() 16 4 http://www.balochistanglass.com/clients.htm 5 www.tradekey.com/profile†¦/ShangHai-Plato-chemical-co-Ltd.htm 6 DYNAMIC EQUIPMENT & CONTROLS (PVT) LTD. F-1/23, Canal Cottages, Block-D New Muslim Town, Lahore 54000, Punjab, Pakistan URL: http://www.dynamic-eqpt.com.pk 7 http://www.thecoca-colacompany.com/ourcompany/meet_our_people.html 8 http://www.dailytimes.com.pk/default.asp?page=story_24-12-2003_pg7_16 (Paragraph No 9) 9 http://www.thecoca-colacompany.com/citizenship/education.html 10 http://www.thecoca-company.com/presscenter/nr_20070420_corporate_reduce_energy_consumption.html 11 http://www.thecoca-colacompany.com/citizenship/watershed_protection.html Appendices Appendix 1 Slogans of Coca Cola in Pakistan ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ 1886 Drink Coca-Cola 1908 Get the genuine 1923 Enjoy thirst 1934 When it’s hard to get started, start with a Coca-Cola 1942 The only thing like Coca-Cola is Coca-Cola itself 1956 The friendliest drink on earth 1963 Things go better with Coke 1993 Always. Coca-Cola 2001 Life is Good 2003 Jo Chaho Ho Jaye Coca Cola Enjoy 2004 Flight Of Delight 2005 Galay Delicious Taste 17 ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ 2006 Thanda matlab coca cola 2007 khaly pily jila coca cola 2008 Aja jashan mena ly 2009 Always Coca Cola Appendix 2 Products Coke Classic Dite Coke Limca Fanta Mazaa Sprite Sprite 3G Coke Zero Minute made Tab Energy Drink For More Product Review Visit http://www.thecoca-colacompany.com/brands/index.html 18

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